IVG: the New Name and Face of InTown Veterinary GroupApril 10, 2010

April 10, 2010, Woburn, MA – It is with great pleasure that we announce the renaming of InTown Veterinary Group to IVG. This change is the result of a strategic analysis conducted in 2009 and the implementation of the recommendations made by our referring veterinarians, our clients, and our own staff. We are grateful for all the constructive feedback and direction we received; and we are gratified to be able to launch our redeveloped name and logo.

With the exception of Bulger Animal Hospital and Essex County Veterinary Referral Hospital, our individual hospitals will retain their current names. Over the coming months you will begin to see changes to our website, logos on discharge instructions, medical and marketing communications and our referral forms.

As many of you know Bulger and Essex share one building and treatment space in North Andover. Within the scope of our overall rebranding of InTownVeterinary Group to IVG, we have made the decision to merge these two North Andover entities under one name: Bulger Veterinary Hospital.

This is an exciting step for us as an organization and we hope to continue to uphold your good faith with every step we take. Please do not hesitate to contact us with your questions.

Lonna Battles, Senior Marketer
150 Presidential Way, Suite 200, Woburn, MA 01801
Phone: 781-897-6999
Director of Marketing
20 Cabot Road,
Woburn, MA 01801

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