New Logos are Coming

Written on June 16, 2017 by Sommer Aweidah Hospital: Ethos Veterinary Health

IVG Rebrand – Phase II

New Logos and Hospital Materials are on the Horizon


In December 2015, IVG Hospitals merged with three other specialty and emergency hospital groups across the country to form a new organization. We named ourselves Ethos Veterinary Health. Read more about the formation of Ethos here.

In June 2016 we rolled out a new hospital logo with a “by Ethos” tagline (IVG logo by Ethos above) for each of our 14 Ethos hospitals. This was always anticipated as an interim step while we developed the Ethos Veterinary Health brand assets and aligned our disparate groups into one.

Wheat Ridge Animal Hospital in Denver, CO kicked off the rebrand in March. IVG Hospitals is now starting phase II, and seeing the new materials start to become a reality is incredibly exciting.

What you will see:

  • New Hospital Logos - we are not changing the hospital names. (The one exception is IVG MetroWest, please stay tuned for more).
  • New Business Cards
  • New Magnets
  • New Counter Cards
  • New Social Media Accounts (on Twitter and Instagram)- see below
    • Our hospital Facebook pages will remain the same
  • In Winter 2017 – a new website, (more on this soon).

Sneak Peak

Our materials will start to look a little different, but it is still the same team behind everything. You will start to see new colors, new imagery and a new logo. We hope that when you see the final products that it excites you as much as it does us!

We are being environment and cost conscious as we roll out these new materials, so look for a slow rollout rather than a switch-flip. There will be several months where both logos are being used concurrently in our printed materials.

We’d also love your help! Please share our rebrand on your social media today!

(Click image to enlarge) 


social graphic_ethos rebrand-08



Our Social Media Channels:

Instagram: @ethosvethealth

Twitter: @ethosvethealth


24 Hour Emergency & Specialty

Boston West Veterinary Emergency and Specialty

Natick, MA 01760


Capital District Veterinary Referral Hospital

Latham, NY 12110


Massachusetts Veterinary Referral Hospital

Woburn, MA 01801


Port City Veterinary Referral Hospital

Portsmouth, NH 03801


General Practice, Emergency & Specialty

Bulger Veterinary Hospital

Lawrence, MA 01843
ER: 978.725.5544 GP: 978.682.9905